8 April 2004The Museum of Man and Science is overflowing with illuminating exhibits and interactive displays – of a different kind. It’s actually a shop, and provides an explosion of strange sights and smells.The 66-year-old museum (why it was originally called a museum is lost in time) is a traditional muti or medicine shop in Diagonal Street in Johannesburg’s CBD, and is described on the board above the door as the “The King of Muti, Herbal and Homeopathic Remedies”.It offers “a face of Africa that has largely disappeared in the push of western civilization and the march of ‘progress’ across the traditional life and cultures of the continent”.Walking into the darkish interior, you’ll probably bump your head on the ceiling displays: hundreds of bits of dried skins, horns still attached to skins, bits of bones, ox hooves and tails, ostrich heads and feet, strings of beads, seed anklets, and straw hats. Very interactive.Third-generation owner Peter Naidoo says there’s a cultural reason for having the displays so low. “When people come in they have to bend. This is a sign of respect in African culture.”Naidoo says his shop “caters for all tribes who live in Gauteng and in Africa”.Your nose will start twitching with a smell that is hard to define. Although not unpleasant, it’s pungent and earthy and dry, a mix of dried herbs and mild cow dung. Don’t worry, it’s nothing to do with the animal products – all have been dipped in formalin, a preservation medium.Once you’ve had your fill of the ceiling display, you’ll become aware of a pillar piled with horns and several dried carcasses of monkeys, another one with black and white tyre sandals. Then you’ll notice the counters. One is filled with painted clay pots (used by traditional healers for storing their mixtures) interspersed with metal candelabras.The front of the counter is decorated with walking sticks and metal “church sticks” (used by priests of Zion veld churches); drums decorate the front of another.Walk further in and you’ll find spears, knobkerries and shields and, down one side, pigeon-holes jam-packed with dried roots, bits of bark, branches, dried plants and herbs.The main counter has more walking sticks and knobkerries decorating its front, and rows of intriguing bottles of mixtures behind the counter, on the wall.Over 1 900 herbsNaidoo says there are over 1 900 different herbs in the shop, collected from as far afield as central Africa.The shop’s biggest local selling item is its dried herbs. The walking sticks and drums and other similar items are for sale to tourists, who visit the shop in busloads.The shop has a constant flow of customers, buying items on the instructions of an inyanga – a traditional healer who uses herbal remedies. They’ll visit the inyanga with a complaint, and he or she will advise what herbs are needed. Once the customer has purchased the mix, wrapped in a sheet of newspaper in the shop, he’ll go back to the inyanga who will prepare the remedy and give it to the customer to take.According to Naidoo, traditional African belief says that all things – animal, vegetable or mineral – have power, and small pieces of the animal or vegetable will be used in muti or potions to “ward off evil, for personal protection and luck, or to ensure the faithfulness of a lover or the defeat of an enemy”.“There are in this shop the ingredients to create a muti for almost every malady,” says Naidoo.“The various barks, roots, twigs, and bulbs, as well as the animal parts, are used, either by themselves or mixed together, to create a paste, liquid or powder which will be effective against illnesses, from mild fevers to serious diseases.”Sometimes the patient will only drink the froth on the top of a brew. For other remedies the patient will crouch over a boiling brew, with a blanket over his head, and breath in the steam.Consulting the sangomaThe sangoma, or diviner, is more concerned with the ancestors and keeping them happy. Some illnesses are believed to be caused by unhappy ancestors, who haven’t been respected or acknowledged sufficiently. The sangoma will throw a set of bones, and give advice to the customer on actions to be taken to appease the ancestors.Some items in the shop are exclusively for use by inyangas and sangomas. Calabashes are used by them to store muti, jackal fur caps are worn by them, as are belts decorated with cowrie shells. The tails of cattle, buffalo and wildebeest are a symbol of power and used as whisks to flick muti onto people, or around a hut or village to ward off disease or evil.At the back of the shop is a hut, stacked with muti, with bones and mats on the floor. Customers and tourists can make an appointment with a sangoma, who will throw the bones in the hut and offer advice.Conserving ancient knowledgeNaidoo maintains that 60 percent of all medicines are based on herbs. “It would surprise most people to learn how, of the pharmaceutical products on the shelves of the world today, most have come from information handed down through the traditional healer.”He says that a lot of this knowledge is being lost, as people become more urbanised and move away from their traditional roots.“It is a function of the Museum of Man and Science to recover such valuable information, and to study the effects of the various influences now being superimposed upon the traditional societies of southern Africa,” he says.Naidoo, a Tamil Hindu, also worships the dead. He has a quiet corner of the shop where an incense candle is burning. He says he offers prayers to his late father, Kasavaloo Naidoo.The shop was established in 1938 by the owner’s grandfather, Moonsamy Naidoo. His son, a medical doctor and homeopath, took over the business. According to Kasavaloo Naidoo’s wife, Moonsamy Naidoo used to work with Raymond Dart, who discovered the skull of the Taung child in 1924 near a town called Taung in the far north of the North West Province.Wander around the shop, marvel at the items on display, enjoy the new smells, but be sure of your purchase, because as you hand over your money you’ll notice a sign at the counter which reads: “No Cash Refunds”.Source: City of Johannesburg website
With an eye on the Assembly elections next year in Haryana, the leaders of the faction-ridden Congress are busy holding rallies. On Sunday former Chief Minister Bhupinder Singh Hooda launched the sixth phase of his ‘Jan Kranti Yatra’ from Pehowa in Kurukshtra, while senior party leader Randeep Singh Surjewala addressed a ‘Badlaav rally’ at Samalkha in Panipat. Hitting out at the ruling Bharatiya Janata Party, Mr. Hooda said that the BJP government was so baffled with the public support to his ‘Jan Kranti Yatras’ that they had started lodging false and fabricated cases against him. “These tactics of lodging false cases will not deter me from raising issues of the people of Haryana. The government wants to silence my voice by lodging fabricated cases against me, but I will keep raising issues with all my might,” said Mr. Hooda.“BJP has promised ‘achche din’ for the people of Haryana but they have become a nightmare for the people. The people will vote decisively against the BJP and teach them a lesson they will not forget. They will never again dare to seek votes by making false promises,” he said.In Panipat’s Samlakha, Randeep Singh Surjewala attacked the BJP government at the Centre, saying that the poor would not pardon the Modi government as it was being run like a profiteering company rather than an elected government. “Common man is being fleeced to fill up the coffers of the government,” he said at the ‘Badlav rally’.Terming the BJP governments both in the State and at the Centre anti-farmer, Mr. Surjewala said that the BJP has betrayed farmers by not honouring its pre-poll promises of providing 50% on their farm production costs for their produces. Stressing for farmers’ loan waiver, Mr. Surjewala asked the logic for writing off huge amount of loans for a few select industrialists, but not being bothered about the distressed farmers. “The BJP government imposed huge taxes on farmers, thereby increasing farm costs. Fertilisers, pesticides and farm implements earlier attracted 0% tax in most States but under the GST, the BJP government has imposed huge taxes,” he alleged.
“I was so happy when he popped off after that dunk,” Wagner said. “I got so excited. He got emotional. Yeah, I know how good he is. That was long overdue.”The dunk made it 66-48 and brought chants of “Tes-key!” from the Michigan fans — who showed up in droves for the first Big Ten Tournament played in New York.“That was a blast, especially being here in New York City with all those Michigan fans that traveled from great distances or whoever lived here,” Teske said.Purdue (28-6) chipped away in the final minutes with Michigan missing free throws but it was way too late.Haas led Purdue with 23 points, but Purdue’s top-two scorers, Carsen Edwards and Vincent Edwards, combined for 16 points on 6-of-22 shooting. Carsen Edwards scored 53 points in the first two games here, but just 12 against Michigan, shooting 4 for 16.ADVERTISEMENT Michigan players celebrate after beating Purdue 75-66 to win the NCAA Big Ten Conference tournament championship college basketball game, Sunday, March 4, 2018, in New York. (AP Photo/Julie Jacobson)NEW YORK — The tenacious point guard his coach calls a “pit bull” drove to the basket, but instead of putting up his go-to hook shot Zavier Simpson whipped a pass to the backup big man who became a Michigan folk hero at Madison Square Garden on Sunday.Jon Teske’s two-handed slam brought down the house and pretty much finished off No. 8 Purdue in the Big Ten Tournament championship game. With Simpson playing catalyst on both ends of the floor — running Michigan’s efficient offense and leading its lock-down defense — and Teske scoring a surprising 14 points, the 15th-ranked Wolverines beat the Boilermakers 75-66.ADVERTISEMENT Don’t miss out on the latest news and information. Read Next Purdue: The Boilermakers beat Michigan in the regular season twice by a total of five points. Unable to complete a three-game sweep, they probably watched any chance of grabbing a No. 1 seed in the NCAA Tournament go away.“A national championship is going to feel a whole lot better than winning the Big Ten,” Haas said.UP NEXTBoth teams will wait a week to find out where they are headed for the NCAA Tournament, along with Michigan State and Ohio State out of the Big Ten. Penn State and Nebraska will cross fingers and hope for a bid. LATEST STORIES Pussycat Dolls set for reunion tour after 10-year hiatus Mickelson ends longest drought with playoff win in Mexico Typhoon Kammuri accelerates, gains strength en route to PH Police teams find crossbows, bows in HK university PLAY LIST 01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Google honors food scientist, banana ketchup inventor and war hero Maria Orosa Families in US enclave in north Mexico hold sad Thanksgiving “He had a couple of drives that didn’t go down for him, and he had a couple of 3s where he could never get back-to-back pullups or back-to-back pull-up 3s to get into that rhythm,” Purdue coach Matt Painter said.This Michigan team has been coach John Beilein’s best on the defensive side since he took over in Ann Arbor in 2007. It starts with the sophomore Simpson harassing opponents’ best ball-handlers.The Wolverines seemed content to let Haas have room inside as long as they were able limit Purdue’s 3s. Purdue entered the game shooting 42 percent from 3. The Boilermakers finished 4 for 17 from behind the arc.On consecutive possessions early in the second half, the Wolverines forced turnovers by Purdue and turned them in transition 3s — one by Muhammad-Ali Abdur-Rahkman and one by Simpson. That put Michigan up 11 with 15:06 left, prompted Painter to call a timeout and had Wolverines fans screaming “Go Blue!”“He’s a pit bull,” Beilein said of Simpson. “We have a picture of a big, mean pit bull in our locker room for every game. And he’s that guy. He’s the one that loves to play defense.”Michigan, playing its fourth game, showed no signs of wear. The Wolverines shot 50 percent and committed five turnovers.Last season’s unlikely run to the tournament championship by Michigan was as an eighth seed and it started with a harrowing plane accident near Ann Arbor, Michigan. No one was hurt, but everyone was shaken. Still, the team got to Washington and ripped off four straight wins to grab an NCAA bid.This one was less dramatic — though surely the Wolverines did not mind.BIG PICTUREMichigan: The Wolverines will enter the NCAA Tournament on a nine-game winning streak. Brace for potentially devastating typhoon approaching PH – NDRRMC John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico MOST READ Typhoon ‘Tisoy’ threatens Games View comments Fifth-seeded Michigan (28-7) became the first team to repeat as Big Ten Tournament champs since Ohio State in 2010 and ’11.Simpson finished with 10 points, five assists and five rebounds. Moe Wagner led Michigan with 17 points and was named most outstanding player of the tournament, despite playing only 17 minutes against Purdue because of foul trouble — which plagued him all week.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutThat’s where Teske stepped in. The 7-foot-1 sophomore came in averaging 3.3 points, but scored 12 in the first half and picked up the slack guarding Purdue’s 7-2 center Isaac Haas.Simpson and Teske put an exclamation point on Michigan’s four-day Garden party with 6:02 left in the second half. Simpson drove and dished to Teske cutting to the basket. “Big Bad Jon,” as the guys call him, finished over Haas and let out a roar while chest bumping teammates on his way to the bench.
CS Square LogoWe are expanding!College Spun, founded in September of 2012, is an independent sports blog that brings you the most interesting college athletics stories of the day. The publication, which reaches over three million unique readers per month, focuses on the social media aspect of the industry.We’re looking for one full-time writer to add to our staff for our Hoboken, New Jersey (next to NYC) office. We’re looking for candidates who are obsessed with both entrepreneurship and college sports. Ideal candidates will also have relevant experience in digital media. As an employee of College Spun, you will help dictate the site’s editorial direction.Qualifications:You must be entrepreneurially-minded and OBSESSED with college sports.You must have experience at an online publication.You must be a great writer who can spot an interesting story and have the personality to tell it in an entertaining way.You must be well-versed in social media (Twitter, Instagram, Facebook, etc).You must be able to edit and manage other writers; team players only.You must not care about a 9-5, Monday-Friday lifestyle. Games are all on nights and weekends.You must be competitive by nature and self-motivated.You must be willing to relocate to the NYC area.Think you’re the perfect candidate? Then we can’t wait to meet you. If that’s not you but you know someone else who is that person, please introduce us.To apply, please email firstname.lastname@example.org with your resume and two writing samples.
UPDATE: We have reached out to Peace River Regional District Board Chair Brad Sperling for comment on Cvik’s release, but our phone calls have not yet been returned.DAWSON CREEK, B.C. – The Peace River Regional District Board has released Chief Administration Officer Chris Cvik.In a one-line statement posted on their website on Friday, the PRRD said they released their CAO without caused on May 18, 2018. Cvik was hired by the District in 2014 to replace Fred Banham who retired that same year.In a press release in 2014, the District said Cvik brought 20 plus years of progressive experience in both the private sector and senior levels of Local Government.
Email Logic, Ryan Tedder’s Hope-Filled “One Day” logics-one-day-ryan-tedder-celebrates-tomorrow Logic’s “One Day” With Ryan Tedder Celebrates Tomorrow Facebook Twitter If you need something that’s looking “up” in your day, the artists encourage you to look ahead with fresh determinationPhilip MerrillGRAMMYs Jul 27, 2018 – 4:38 pm Rapper Logic received Song Of The Year and Best Music Video nominations for “1-800-273-8255” at the 60th GRAMMY Awards earlier this year, enlisting the help of Alessia Cara and Khalid to deliver the song’s powerful suicide helpline message. On July 26 he released “One Day” featuring Ryan Tedder to fight feeling down from a different point of view.Logic testifies from his hard upbringing: “I made it out and if I can, you can, no doubt.” The song plays with the tension between his pleasure and relief of getting paid millions and the one-to-one connection he tries to establish with the listener, whose struggles he relates to. Skip “the lights and cameras, right now it’s just you and me,” is his posture, insisting on a close-up. Taking the chorus, Ryan Tedder packs Logic’s argument into the song title’s two words, never trivializing how much the trip to tomorrow can take out of us today. News A GRAMMY nominee along with his band, OneRepublic, Tedder’s three GRAMMY wins are from his work as producer/songwriter for other artists — all wins for Album Of The Year, including for his work with Adele on her sophomore album 21 at the 54th GRAMMY Awards and her follow-up 25 at the 59th GRAMMYs. Tedder also earned a win alongside Taylor Swift for 1989 at the 58th GRAMMY Awards. The man has some good luck with numbers!These are trying times, and while catching a musical break doesn’t meet everything needed, Logic and Tedder are ardent and persuasive. They just might convince people to keep on keeping on, not because it’s the only thing they can do but because better days are ahead.Catching Up On Music News Powered By The Recording Academy Just Got Easier. Have A Google Home Device? “Talk To GRAMMYs”Read more https://twitter.com/RattPack/status/1022701719489327104
Oil prices dipped in early Asian trade Tuesday, but both U.S. and international crude futures held above $40 per barrel ahead of a meeting of major producers to discuss freezing output levels to rein in ballooning oversupply.U.S. West Texas Intermediate (WTI) crude futures CLc1 were trading at $40.27 per barrel at 0059 GMT, down 9 cents from their last settlement.International Brent crude futures LCOc1 were at $42.70 a barrel, 13 cents below their last close but only 36 cents off their 2016-high reached the previous day.Major oil producers from the Middle East and Russia, but excluding the United States, plan to meet in Qatar’s capital Doha next Sunday. They will discuss measures to rein in ballooning oversupply which sees as many as 2 million barrels of crude produced every day in excess of demand, leaving storage tanks around the world filled to the rims with unsold and unwanted fuel.Most analysts expect producers to freeze output around current output levels, which being beyond consumption and close to record levels would do little to address the glut.”The potential risk for prices is for the downside as freezing output at current levels would be more of a symbolic act rather than a real market intervention. But you need to be open to surprises in this market,” said Ric Spooner, chief market analyst at CMC Markets in Sydney.While Spooner said that a production freeze would do little to address the immediate glut, he added that keeping key Middle East and Russian output around current levels might in the longer term lead to a more balanced market.”There is demand growth, and production in the U.S. is falling, so if against that background there was a freeze, markets could get tighter at some stage,” he said.Analysts at Bernstein said that they expected global oil demand to grow at a mean annual rate of 1.4 percent between 2016 and 2020, versus annual growth of 1.1 percent over the past decade, adding that global demand would reach 101.1 million barrels per day (bpd) by 2020 from 94.6 million bpd now.Looking further into the future, Bernstein said that world oil demand would likely peak in the 2030s.”The world will reach ‘peak demand’ before ‘peak supply’. Global oil demand is likely to peak around 2030-35 at 108 million bpd.”
Palestinian protesters throw stones at Israeli forces during clashes following a weekly demonstration against the expropriation of Palestinian land by Israel in the village of Kfar Qaddum, near Nablus in the occupied West Bank, on 27 July 2018. Photo : AFPIsrael is to build hundreds of new homes in a settlement in the occupied West Bank where a Palestinian stabbed three Israelis, one fatally, defence minister Avigdor Lieberman said Friday.”The best answer to terrorism is the expansion of settlements,” Lieberman wrote on Twitter, announcing 400 new housing units in the Adam settlement north of Jerusalem a day after the deadly stabbing.The teenage attacker snuck into the settlement on Thursday evening by climbing a wall, the Israeli army said.He stabbed three people seemingly at random before being shot dead.The army named the man who died as Yotam Ovadia, 31, with Israeli media saying he had two young children.A 58-year-old victim was said to be seriously wounded but stable. The third victim was lightly wounded.The attacker was later identified by official Palestinian media as Mohammed Dar Youssef, 17, from the village of Kobar.The army said Friday it had raided the village, questioned a number of his family members and suspended their work permits.During the raid on Friday morning, clashes broke out between young Palestinians and soldiers firing tear gas.”The rioters hurled large rocks and firebombs and rolled burning tyres at (Israeli) troops, who responded with riot dispersal means,” an army statement said.The clashes were over by mid-morning Friday, an AFP photographer said, though the army had established a checkpoint at the edge of the village.Official Palestinian news agency Wafa said three people were arrested.The army added it was “reinforcing the defence” of Adam and other settlements.US decries ‘barbaric attack’All Israeli settlement construction in the occupied West Bank is considered illegal by the international community.Israel rejects the widely held view that settlement expansion is one of the greatest obstacles to peace with the Palestinians.Attacks against Israelis in the West Bank are supported by many Palestinians as pushing back against settlement growth.US president Donald Trump’s special envoy Jason Greenblatt called on Palestinian president Mahmud Abbas, whose Fatah movement leads the government in the West Bank, to condemn the attack.”Yet another barbaric attack tonight. When will President Abbas and Palestinian leaders condemn the violence?” he wrote on Twitter.There was no response from Abbas’s government, which has cut ties with the Trump administration over its stance on Israel.”Terror must be condemned by all,” the United Nations envoy for the Middle East peace process, Nickolay Mladenov, wrote on his Twitter account.”Such horrible acts serve only those who stand in the way of peace.”Lone Palestinian attackers have carried out multiple deadly stabbings and car-rammings against Israelis in recent years in the West Bank, Jerusalem and elsewhere.The attack came after a period of relative calm in the West Bank.The last stabbing attack in a West Bank settlement was in April, when a Palestinian tried to stab an Israeli with a screwdriver near a petrol station in an industrial area connected to the Maale Adumim settlement east of Jerusalem.In Gaza, however, there has been recurrent violence between the Israeli army and Palestinian protesters in the Gaza Strip in which at least 154 Palestinians have been killed since late March.Palestinian Islamist movement Hamas, which rules Gaza, has promised revenge after Israeli strikes on the coastal enclave killed a number of its members in recent weeks.In a statement late Thursday, Hamas praised the “courageous operation” in the West Bank without claiming responsibility for it.”The West Bank is ready and able to avenge the blood of the martyrs,” it said.
All essential oils are highly concentrated, volatile, aromatic liquids that are purely extracted from the fruits, seeds, flowers, barks, stems, roots, leaves or other parts of a plant. However, there are specific ways to use them, say experts. Here are some popular essential oils and the ways to use them:Lavender essential oil: Well-known for its soothing, calming properties, lavender is wonderful for accelerating healing time for burns, cuts, stings, and other wounds. Its specific properties include being an analgesic, antifungal, antiseptic, sleep inducing and disinfectant. Also Read – Add new books to your shelfPut a few drops on your pillow just before going to bed for a clam and sound sleep.Mix 1 or 2 drops with coconut oil to soothe occasional skin irritations. Add 2-3 drops with olive oil for nail care.Rosemary essential oil: This oil is colourless to pale yellow oil with a herby aroma. Astringent properties of this oil cleanse, hydrate and rejuvenate skin, making it firm and gorgeous. It helps with wrinkles and under-eye bags as well as conditions damaged skin and lighten scars. Its anti-inflammatory properties are useful in reducing swelling and puffiness of skin as well as in healing burns. Also Read – Over 2 hours screen time daily will make your kids impulsiveMix rosemary essential oil with any carrier oil before applying on hair and skin and massage gently.For hair growth, add 4-5 drops of the oil in 1 tsp of coconut oil. Mix this until it reaches a smooth consistency and evenly apply onto your hair and scalp. Leave it overnight. Wash off with lukewarm water and pat dry your hair.Ylang Ylang: Known for its unique floral aroma, ylang ylang essential oil was used as a natural hair growth remedy in Victorian England and has continued to be used to treat fine and limp hair. Add 2-3 drops of the oil to coconut oil for a deep hair conditioner.Put it into an Epsom Salts bath for relaxation.Tea tree: Antibiotic, anti-fungal, antiseptic, expectorant and antiviral, its often used to inhibit viral and bacterial infections. It can even be used to kill insects, protect a wound and expedite the healing of a scar.Mix it with any carrier oil before applying on hair and skin. Massage gently. Do not apply directly on hair or skin.Add 2-3 drops to olive oil for lip care or diffuse to get clean and refreshed surrounding aromatically.For acne, mix a few drops of the essential oil and 2 teaspoons of aloe vera gel. Apply to the affected area. Leave for 3 to 4 hours or overnight for better result. Rinse with water and pat dry. Repeat regularly for effective results.Eucalyptus: This oil helps to improve respiratory issues such as sinusitis, bronchitis and allergies. It has the ability to reduce congestion and improve mental clarity as well. Eucalyptus contains a number of important properties and serves as a decongestant.Mix it with any carrier oil before applying on hair and skin. Massage gently. Do not apply directly on hair or skin. You can add a few drops to a hot bath. The steam and the aroma will relax the mind and body. As eucalyptus oil isn’t water soluble, mix it with half teaspoon bath salt of choice before adding it to water.Peppermint: The invigorating and fresh mint aroma of the peppermint essential oil works to stimulates the mind and clear the sinuses.Use a drop of it with lemon in water for a healthy, refreshing mouth rinse.Rub one drop of the oil on the temples, forehead, over the sinuses and on the back of the neck to relieve head pressure.Mix it with any carrier oil before applying on hair and skin. Massage gently. Diffuse to get energised and increase alertness.For clear skin add 4-5 drops of peppermint oil in two tablespoons of grated cucumber and two tablespoons of green clay. Whisk the ingredients and apply the paste as a face mask. Let it dry and wash with lukewarm water. Rose: This oil can be used to achieve young, healthy and moisturised skin. The delicate aroma of the oil is useful for relieving anxiety and stress.For glowing skin, add to any skin cream/lotion to enhance its effect by increasing its absorption by the skin.To treat acne, add 4-5 drops in 1 tsp coconut oil and apply thrice a day.
There are a multitude of ways that you can market your mobile app. With a few tools, you need to spend money. With others, you need just time.Whatever marketing route you choose, getting your app in front of customers is one of the toughest challenges a developer can face.Over the years, since the app stores came into play (pun unintended), app developers/entrepreneurs have tried various customer-outreach methods. When one method works for a developer or two, many others follow suit and soon there is clutter on that channel.You need to keep looking for new channels. But newer channels don’t keep popping up through the weeks or months. And you definitely cannot wait for one to come by.So what do you do? You go back to the basics. In the entire spectrum of marketing, it all boils down to one thing — word of mouth.Related: Why Starting Small Can Lead to a Better AppHow can you influence word of mouth to help you get traction for your mobile app? Here are a few ways to get started.1. Start slow and small. This can seem quite contrary to what most people would have you believe, but starting small can actually help you deliver a better app.What this means is that with the first version of your app, you reach out to only a select few people (within your customer segment) in the community or certain geography. This geography can be limited to part of a city or an entire city. But nothing more.You can do this mostly by yourself and with the help of your network. This lends a personal touch to your app and builds a better connection with your customers. The smaller you start, the easier to build your product with course corrections.2. Focus on their needs. When you’re building for a specific customer segment, you are able to focus on their problems and pain points. Your version 1 of the app may or may not resonate with that customer segment.If it does not, you do not want to find out after marketing to an audience of 100,000. You want to make the mistakes with just a few people, get your app right and then target the next 100, then the next.Related: How to Attract (and Keep) Your First 100 CustomersOnce you hit the target of your first 100 customers, connect with them as much as you can personally. That means picking up the phone and speaking to them. It also means driving to them and observing their usage behavior.The more you interact with them, the more feedback you’ll get on their needs and how your product is helping them. The more you interact with them, the more they engage with your product.If these first set of customers are delighted, they are bound to recommend your app to their friends and network.3. Tell a story, build a brand. Do not always try and make a pitch to sell to your customers with what your app can do. Rather, tell a story. People connect with stories and personal experiences.Look for a few customer-use cases that are interesting and tell those stories to your potential customers personally or through blogs and articles. The more you can emotionally connect with your user, the more engaged they will be with your app.Leave people with something interesting enough to share with their network.Once you connect with your first set of customers and offer them something they cannot live without from that moment on, you’ve got a winning app and a potential for growth.There’s nothing better than a third-party, independent endorsement of your product, be it your customers or the media. Once you start getting these endorsements, your app is bound to gain traction. Related: There’s an Art to Telling Your Brand’s Story: 4 Ways to Get It Right Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals 4 min read Opinions expressed by Entrepreneur contributors are their own. Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. May 28, 2014 Register Now »