LARGO STARTS FILMING IN PORT HOPE IN JULY

first_imgAdvertisement Login/Register With: PORT HOPE — Largo will be filming here in Port Hope and the benefit to the community will be big.“The last time they shot here for the first movie, it’s estimated they generated about $450,000 for this municipality and they will be here much longer this time,” said Kevin Narraway, marketing and tourism manager. “We’re estimating there will be about $750,000-$800,000, maybe even up to $1 million in spending this time.”The municipality issued a public notice June 20 advising residents that Third Act Productions had made an application to film interior and exterior scenes for the Largo film. (There’s been lots of online chatter that this is now the working title for the It 2 production). Advertisement Twitter LEAVE A REPLY Cancel replyLog in to leave a comment center_img Advertisement Locations in Port Hope became backdrops for the filming of Stephen King’s ‘It’ in 2016. Third Act Productions filmed the feature film adaptation of Stephen King’s ‘It’ in the Municipality of Port Hope in the summer of 2016. – Karen Longwell/Metroland Facebook The movie is being produced by Warner Bros. and New Line Entertainment and will feature a number of Port Hope locations, with about 17 to 18 days worth of filming. Filming starts July 20 and will continue until October.last_img read more

Orange is the new white Unique amber wine creates buzz

first_imgBURDETT, N.Y. – The sloping vineyards of New York’s Finger Lakes region known for producing golden-hued rieslings and chardonnays also are offering a splash of orange wine.The colour comes not from citrus fruit, but by fermenting white wine grapes with their skins on before pressing — a practice that mirrors the way red wines are made. Lighter than reds and earthier than whites, orange wines have created a buzz in trendier quarters. And winemakers reviving the ancient practice like how the “skin-fermented” wines introduce more complex flavours to the bottle.“Pretty outgoing characteristics. Very spicy, peppery. A lot of tea flavours, too, come through,” winemaker Vinny Aliperti said, taking a break from harvest duties at Atwater Estate Vineyards on Seneca Lake. “They’re more thoughtful wines. They’re more meditative.”Atwater is among a few wineries encircling these glacier-carved lakes that have added orange to their mix of whites and reds. The practice dates back thousands of years, when winemakers in the Caucasus, a region located at the border of Europe and Asia, would ferment wine in buried clay jars. It has been revitalized in recent decades by vintners in Italy, California and elsewhere looking to connect wine to its roots or to conjure new tastes from the grapes. Or both. Clay jars are optional.Aliperti has been experimenting with skin fermenting for years, first by blending a bit into traditional chardonnays to change up the flavour and more recently with full-on orange wines. This fall, he fermented Vignoles grapes with their skins in a stainless steel vat for a couple of weeks before pressing and then aging them in oak barrels.Orange wines account for “far less than 1 per cent” of what is handled by Southern Glazer’s Wine & Spirits, the nation’s largest distributor with about a quarter of the market, according to Eric Hemer, senior vice-president and corporate director of wine education.Hemer expects orange wines to remain a niche variety due to small-scale production, higher retail prices — up to $200 for a premium bottle — and the nature of the wine.“It’s not a wine that’s going to appeal to the novice consumer or the mainstream wine drinker,” Hemer said. “It really takes a little bit more of, I think, a sophisticated palate.”The wines have caught on in recent years among connoisseurs who like the depth of flavours, sommeliers who can regale customers with tales of ancient techniques and drinkers looking for something different. Christopher Nicolson, managing winemaker at Red Hook Winery in Brooklyn, said the wines hit their “crest of hipness” a couple of years ago, though they remain popular.“I think they’re viewed by these younger drinkers as, ‘Oh, this is something new and fresh. And they’re breaking the rules of these Van Dyke-wearing, monocled … fusty old wine appreciators,’” Nicolson said.It’s not for everyone. The rich flavours can come at the expense of the light, fruity feel that some white wine drinkers crave. And first-time drinkers can be thrown by seeing an orange chardonnay in their glasses.“Actually I wasn’t sure because of the colour, but it has a really nice flavour,” said Debbie Morris, of Chandler, Arizona, who tried a sip recently at Atwater’s tasting room. “I’m not a chardonnay person normally, but I would drink this.”last_img read more

From placement agency seven children rescued

first_imgNew Delhi: As many as seven children were rescued from a placement agency in South East Delhi’s Govindpuri on Tuesday. The Delhi Commission for Protection of Child Rights (DCPCR) said that the rescue was the result of continuous surveillance on the agency. According to DCPCR, two girls, aged around 14, were rescued by Madhya Pradesh state commission in 2018 from Indore. The minors claimed that they were forced into child labour by a Delhi based placement agency. Later, the Madhya Pradesh state commission informed DCPCR. “After receiving the information we kept continuous surveillance on the agency,” said Roop Sudesh Vimal, member DCPCR. Also Read – Bangla Sahib Gurudwara bans use of all types of plastic itemsTo take action against the agency, Roop Sudesh Vimal on March 5 wrote to Delhi Police mentioning that the girls were working at a doctor’s house. “Therefore you are directed to take appropriate action and submit the detailed action taken report,” claimed the letter accessed by the Millennium Post newspaper. On Tuesday, DCPCR with Delhi Police reached the placement agency and rescued five girls aged (8-14) and two boys (aged 10-12) mostly from Bihar and Uttar Pradesh. Also Read – After eight years, businessman arrested for kidnap & murder”They were kept in two rooms. We have also seized several registers containing details of other children,” said Roop adding that they are verifying the license of the placement agency. DCPCR official further informed that before placing the minors, the agency used to give them health kits containing soaps and other items. “We suspect that in the register, the ages of children were changed. We have recovered several phones too,” said an official. He further said that the human trafficking angle is also being probed. NGO Mission Mukti Foundation helped the commission in the rescue operation. Delhi Police is further investigating the case.last_img read more

Elderly woman sets herself on fire

first_imgKolkata: An elderly woman reportedly committed suicide by setting herself on fire on Monday. The deceased identified as Lakshmi Mondal (90) lived with her grandson’s family at Phoolbagan.According to a source, Mondal lived with her grandson Babul and his family of three for long time in a shanty. It is alleged that Babul along with his wife and son resided in a room while the elderly woman stayed outside the room in an open space. Mondal was reportedly was suffering from acute pain in her waist since long time. On the wee hours of Monday she set herself on fire by pouring kerosene. Babul woke up after he started feeling hot due to the flames and experienced a burning smell. However, he couldn’t do anything as Mondal lied outside the room and was already in flames. Also Read – Bengal family worships Muslim girl as Goddess Durga in Kumari PujaWhen he and other family members screamed for help, the neighbours rushed and poured water on Mondal’s body to put out the flames. Babul’s son informed police about the incident. Police personnel from Phoolbagan police station arrived and recovered Mondal. She was rushed to the NRS Medical College and Hospital. While the doctors were attending her, Mondal reportedly said that she set herself on fire as she couldn’t bear the pain in her waist and back. In the afternoon, she succumbed to her burn injuries. Though no foul play could be detected, the police are investigating the case from all possible angles. An unnatural death case has been registered and no complaint has been lodged against anyone till Tuesday.last_img read more

‘Unsatisfactory response’: Govt extends last date of filling up top posts in CVC

first_imgNew Delhi: The Centre has extended last date of filling up the top posts in the anti-corruption watchdog Central Vigilance Commission (CVC) by more than a fortnight to May 22 after it got unsatisfactory response from eligible candidates, officials said Wednesday.The Personnel Ministry had in March-end started the process of filling up the posts of Central Vigilance Commissioner and Vigilance Commissioner. The last date for sending application to the ministry was May 1, which has now been extended to May 22, the ministry said in an order. Also Read – 2019 most peaceful festive season for J&K: Jitendra SinghIncumbent Central Vigilance Commissioner K V Chowdary and Vigilance Commissioner T M Bhasin demit office in June after completing their tenure. The Central Vigilance Commission (CVC) consists of a Central Vigilance Commissioner and two Vigilance Commissioners. Former chief of National Investigation Agency (NIA) Sharad Kumar is the other Vigilance Commissioner. “There has not been encouraging response to the government’s notice seeking the application. Some candidates have also raised some query related to the formalities that need to be completed as part of the selection process. Keeping all this and a few other factors in mind, it has been decided to extend the last date of sending the applications,” a senior government official said. Also Read – Personal life needs to be respected: Cong on reports of Rahul’s visit abroadThose interested were asked to write a 300-word write-up to indicate their suitability for the post and send application to the Personnel Ministry, according to the order. They (Central Vigilance Commissioner and Vigilance Commissioner) shall hold office for a term of four years from the date on which he/she enters upon his/her office or till he/she attains the age of 65 years, whichever is earlier, it said. “All the applicants should be of outstanding merit and impeccable integrity and should have knowledge and at least 25 years of experience in the relevant field,” the ministry’s order said. A Central Vigilance Commissioner or Vigilance Commissioner is appointed from persons who have been or are in an all India services (IAS, IPS and IFoS) or in any civil service of the Union or in a civil post having knowledge and experience in the matters relating to vigilance, policy making and administration including police administration among others, the ministry said.last_img read more

Disappointed by Pakistan bowling again: Akhtar

first_imgLondon: Former Pakistan tearaway quick Shoaib Akhtar expressed his disappointment with the team’s botched effort to defend 340 against England in the fourth ODI, saying he was not impressed with the bowling. “Another failed attempt to defend a 300+ total by Pakistan and the series loss. Disappointed by the bowling again,” Akhtar tweeted after the game. Pakistan put up 340/7 riding Babaz Azam’s 115 and half century by Mohammad Hafeez. However, their bowlers failed to defend the total even after reducing England to 216/5 at one stage, when Joe Root, Jos Buttler and Moeen Ali were dismissed in quick succession, a collapse of 4 for 15. It was Ben Stokes who then scored an unbeaten 71 off 64 balls to guide England home as Pakistan bowlers suddenly lost the plot. In the third rubber too, Pakistan had failed to defend 359. England have an insurmountable 3-0 series lead. The final ODI takes place in Leeds on Sunday.last_img read more

Baseball No 7 Ohio State survives elimination game with 53 win over

OSU sophomore Seth Kinker (37) fires a pitch during a game against Morehead State at Bill Davis Stadium on April 12. OSU won 1-0.Credit: Lantern File PhotoOhio State redshirt senior pitcher Adam Niemeyer had been through this game before. Navigating through the loser’s bracket of the 2016 Big Ten Tournament, the right-handed pitcher started Ohio State’s 11-4 win over Michigan to continue its championship run. As the Buckeyes faced another elimination game against the Wolverines in the 2018 tournament, Niemeyer took the mound again, coming to the same result with No. 7 Ohio State defeating No. 3 Michigan 5-3 on Friday afternoon. In the first meeting between Ohio State and Michigan in 2018, Niemeyer allowed one run on five hits, walking one batter with five strikeouts. Even though the Wolverine offense had opportunities to score, Niemeyer and the rest of the pitching staff limited its production with runners on base, allowing three hits in 20 plate appearances with runners on. The first time through the order, Ohio State could not get anything going against Michigan left-handed starter Ben Dragani. With only two base runners, including one walk, the Buckeyes recorded five flyouts in the first two innings of the game, striking out only once. As the lineup turned over, so did the outlook for the Ohio State offense. Starting with sophomore designated hitter Dominic Canzone hitting a double down the left field line, the Buckeyes recorded four hits on four consecutive pitches, scoring their first two runs of the day on an RBI double by senior left fielder Tyler Cowles and an RBI single by senior right fielder Noah McGowan respectively. After a three-run sixth inning, including senior first baseman Bo Coolen’s first home run of the season, the Buckeyes finished the day with five runs on nine hits, hitting .364 with runners in scoring position. Michigan cut Ohio State’s lead down to two in the seventh inning on a two-RBI single by Brock Keener. However, senior right-handed pitcher Seth Kinker closed the door on Michigan with 1.2 scoreless innings. Ohio State will face No. 1 Minnesota in the tournament semifinal at 10 a.m. Saturday. read more

Bellamy insists Poch should have rested Kane

first_imgFormer Manchester City striker Craig Bellamy insists Tottenham Hotspur manager Mauricio Pochettino should have rested star player Harry Kane after his participation at this summer’s World Cup.The England international who finished as top scorer of the tournament with six goals was a substitute during England’s 1-0 victory of Switzerland in a friendly on Tuesday.Former Wales and Liverpool forward Bellamy said on Sky Sports’ The Debate that he thinks Tottenham should have rested Kane at the start of the season.“It’s difficult for Mauricio Pochettino. I love him as a manager, but he should have said ‘I am not using you, you need time off to rest, I am not going to use you for the next two or three games, so go on holiday, freshen up, because I want you for the rest of the season.’“But he has had a couple of weeks off after the World Cup, come back into training and then straight into games. He’s gone straight into Premier League games with high intensity, and he is nowhere near that level with his lack of training and conditioning.”Victor Wanyama, Tottenham Hotspur, Premier LeaguePochettino admits Wanyama remains in his Spurs plans Manuel R. Medina – September 14, 2019 Kenyan international, Victor Wanyama, was the protagonist of a summer transfer saga, but in the end, he is set to stay at Tottenham Hotspur.Bellamy added that England could have also rested Kane, and thinks his current workload could lead to injury.“England should have said ‘you did great for us at the World Cup, we can’t use you for the next two games. Spurs are not resting you so we are going to have to take that responsibility to thank Spurs for having you for the World Cup.”Something has to give because nature will take its course and Kane will get injured. If he carries on at this rate, with his lack of freshness – which makes him more high risk and vulnerable to injury – the decision will get made for Spurs and England where he could miss a couple of months with injury.“He will get his rest then but it will be the wrong rest. He needs time off, he needs to stay away for a couple of weeks.”last_img read more

Congratulatory Message Arianna VanderpoolWallace 2015 Pan Am Games – Gold Medalist

first_imgFacebook Twitter Google+LinkedInPinterestWhatsAppNassau, 21 Jul 2015 – The Ministry of Youth, Sports and Culture extends congratulations to our newest Golden Girl; Arianna Vanderpool-Wallace for her outstanding, record breaking gold medal performance at the 2015 Toronto Pan Am Games in the 50m freestyle event.Arianna has cemented her status as the Bahamas’ greatest swimmer and is now ranked at number four in the world in the 50m freestyle.We wish her continued success in the August World Long Course Championships and the road ahead to the 2016 Rio Olympics. Recommended for you Facebook Twitter Google+LinkedInPinterestWhatsApp Related Items:2015 rio olympics, Arianna Vanderpool-Wallace, World Long Course Championshipscenter_img Bahamas honors sports greats, Mychal Thompson gets a boulevard Bahamian Swimmer Vanderpool-Wallace a PanAm Golden Girllast_img read more

Alex Sandro reveals future Premier League ambition

first_imgJuventus defender Alex Sandro announced he would like to play Premier League football one dayThe Brazil international is widely regarded as one of the world’s top left-backs and has linked with switches to Chelsea and Manchester United.Now Sandro has revealed a desire to try his luck out in the English top-flight before the end of his playing days.“I think, one day, who knows what will happen?” said Sandro, according to Fox Sports.“I have a desire to play in the Premier League but right now I am very happy where I am at, the club I am at, the league I am playing in.harry maguire, manchester UnitedMaguire says United need to build on today’s win George Patchias – September 14, 2019 Harry Maguire wants his United teammates to build on the victory over Leicester City.During the summer, Harry Maguire was referred to as the ultimate…“So today my only thought is to continue where I am because that’s where I feel happy.”Sandro has provided two assists in Juventus’ opening 12 Serie A games this season.The unbeaten Italian leaders will be back in action this Saturday at home to SPAL.Meanwhile, Sandro will likely feature in Brazil’s friendly with Cameroon tonight in Milton Keynes with kick-off to begin at 20:30 (CET).last_img read more

Skoda Octavia Returns to India in New Avatar To Hit Market During

first_imgCzech car maker Skoda will start rolling out its all new 2013 Octavia in India during the festive season, said the company on Friday.Skoda Octavia, which made its Indian debut in 2001, stopped the sales of Octavia in the country in 2010. The first generation Octavia had sold 44,900 units in the country between November 2001 and October 2010.The company is now gearing up to introduce the same car with more elegant designs and luxurious features. It has started the production of its new car at the company’s Aurangabad plant where the Superb, Yeti and Laura are being manufactured.The all new sedan will hit the sub-continent auto market around Diwali and it will come in both petrol and engine versions.”The new Skoda Octavia is now being produced at purpose-built facilities in one of the international growth markets. By far our most important model in the Indian market is also an engine of growth for Skoda,” Skoda CEO Winfried Vahland said in a statement.The company said that the new Octavia will have high functionality, innovative safety and comfort systems, economical consumption and typical Skoda value for money to offer its loyal consumers in the country. However, the price of the car hasn’t been revealed yet.Excited about the return of Skoda’s bestseller Octavia in India, Sudhir Rao, Managing Director, Skoda Auto India, said,  “The Octavia model line launched Skoda in the country 12 years ago has enjoyed cult status in India ever since. The Octavia has always been the heart of the Skoda brand. The new-generation Skoda Octavia, which will be introduced here in the festive season, will be a game-changer as it is the largest, most comfortable and lightest Skoda Octavia ever made.”last_img read more

School Official Criticizes Dropout Factories Report On Texas Public Colleges

first_img X Share To embed this piece of audio in your site, please use this code: 00:00 /02:56center_img WikipediaUniversity of Houston-Downtown Listen A new report shows that Houston is home to public colleges with the lowest graduation rates in Texas – and perhaps in the nation.The study even goes as far as to calling those schools, “dropout factories” – a label some schools named in the report, are not too happy about.Tamara Hiler is co-author of the report released by Third Way, a Washington-based think tank. It found students in Texas public colleges have just a 40% chance of earning a degree within six years.Hiler says “dropout factories” is a term that’s long been applied to high schools, but colleges deserve the same critical scrutiny.“When a high school in this country is not graduating more than two-thirds of its student body,” says Hiler, “the federal government actually says that a state or a district has to intervene in that high school and put in place a support plan or an intervention plan to make sure that a school is paying attention in getting that graduation rate up. Yet, at the college level, no such comparable bar exists.”The study found that the University of Houston-Downtown had the lowest graduation rate in Texas – just 13 percent of U-H-Downtown students earn a degree within six years.But the school’s Interim President, Dr. Michael Olivas, says those numbers are misleading and don’t reveal the complete story.He says that almost half of the students at UHD are the first in their families to go to college and about two-thirds of its students end up transferring from other campuses or community colleges to UHD.Dr. Olivas says compared to where he’s employed, Texas’ top universities get a disproportionate share of resources.“When flagship schools in College Station and in Austin just as examples, are 50,000 students, “ UHD’s leader says, “who take mostly advantaged students and who are subsidized heavily by research grants as well as endowments that are long-established by law, the Permanent University Funds, I don’t think that everybody is going to have the same opportunities that they do.”Indeed, the report does show that the schools in Texas with the highest completion rates are Texas A&M in College Station followed by the University of Texas at Austin.Dr. Olivas adds that UHD charges the fifth lowest tuition in the state and students who do graduate from the school, finish with less debt.Hiler does acknowledge that the report only shows data for first-time, full-time students – not transfers or those students who are part-time.“The purpose of the study,” its co-author says, “is to shift conversations away from just cost, in a year when political candidates have been promising ‘free college tuition,’ but instead to a conversation of value – making sure we’re bringing value to students’ lives when they decide to enroll in a school and take out loans and sort of expect to have college be their ticket to the middle class.”The report also showed that Texas Southern University has the eighth-lowest completion rate of any four-year college in the nation and charges students more than the national average.TSU officials did not respond to a request for comment on the study.last_img read more

Tonight AFROs First Edition with Sean Yoes Wed Dec 14

first_imgListen at WEAA Live Stream: http://amber.streamguys.com.4020/live.m3uOn Tuesday, “the Blacks,” as Donald Trump as referred to Black people in the past, came to pay homage to him at Trump Tower, including Kanye West, NFL Hall of Famer Jim Brown and Ravens great Ray Lewis. All three have received a tremendous amount of criticism for meeting with Trump. We want to open the phone lines and ask our listeners what they think of West, Brown and Lewis meeting with Trump…410.319.9999. Also, The Mod Squad, Taya Graham and Stephen Janis of the Real News Network report on law enforcement and politics.These stories and much more on AFRO’s First Edition with Sean Yoes, Monday through Friday, 5-7 p.m.last_img read more

Team seeks to finally solve mystery of Da Vinci mural hidden behind

first_img Da Vinci’s mural was believed to have been painted on a wall in what is known as the Hall of Five Hundred, in Florence, Italy, a local government headquarters. The work was subsequently covered or destroyed when a later regime came into office and commissioned artist Giorgio Vasari to create a fresco to replace Da Vinci’s work. But Maurizio Seracini, a professor from the University of California, doesn’t think Vasari ruined Da Vinci’s mural. Instead, after extensive research, he’s come to believe a wall was built directly in front of the wall that had the Battle of Anghiari on it, with some space between it to keep it from harm. Unfortunately however, there has been no way to prove it.In a fortuitous turn of events, Seracini happened to meet photographer David Yoder, who just happened to shoot for major publications such as the New York Times, and more importantly, National Geographic Magazine (who is now helping fund the project). After working together on ideas for ways to find out once and for all if Da Vinci’s mural was indeed where Seracini thought it was, Yoder met up with the third party to their consortium; Dr. Robert Smither, a physicist with Argonne National Laboratory, who has been working on a kind of gamma ray camera to be used for creating images of tumors in cancer patients. He thought the same technology might be used to create an actual image of the mural behind the wall, if it was indeed there.The camera, if it can be built, must be portable so it can be transported to the site, and once there would work by sending neutrons through the first wall which would then hit the metals contained in the oil based paint that Da Vinci is believed to have used, on the wall behind. Those metals would then emit gamma rays which could be captured using copper crystals to form an image. Thus, the “camera” would not actually have a glass lens at all. In testing done at an Italian research center, it appears the technology would work as predicted, but, there’s still one more problem, the lack of funds, hence the posting on Kickstarter. So far the team has collected $21,514 of the $265,000 needed with just 33 days to go. © 2011 PhysOrg.com (PhysOrg.com) — A trio of players now invested in not only finding out if Leonardo Da Vinci’s famous lost mural “Battle of Anghiari” is where they think it is, but also in trying to take a picture of it, has posted a project on KickStarter asking for contributions to help in the effort. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Study: Mona Lisa neither man nor da Vinci Citation: Team seeks to finally solve mystery of Da Vinci mural hidden behind wall using gamma ray camera (2011, September 7) retrieved 18 August 2019 from https://phys.org/news/2011-09-team-mystery-da-vinci-mural.html Explore furtherlast_img read more

German regulator the Bundesnetzagentur closed it

first_imgGerman regulator, the Bundesnetzagentur, closed its mobile broadband spectrum auction on Friday, raising a total of €5.08 billion.Germany sold blocks of spectrum to Telefonica Germany, Telekom Deutschland and Vodafone – who paid €1.20 billion, €1.79 billion and €2.09 respectively.In total 270Mhz of spectrum was sold across various frequency bands, including 700Mhz, which is currently used for digital terrestrial television. Spectrum was also sold in the 900 MHz, 1800 MHz and 1.5 GHz bands for mobile and fixed communications.Germany kicked off the auction last month and is the first in a wave of European Union countries expected to auction 700 MHz spectrum for mobile broadband use.Plans to reallocate the 700 MHz band from terrestrial broadcasting to wireless broadband in region one (Europe, Africa and the Middle East) were first set in motion at the World Radiocommunications Conference in 2012.Last year, the European Commission’s ‘Lamy Report’ recommended that the 700 MHz spectrum allocation should take place across Europe by 2020 – plus or minus two years – allowing for individual countries to plan and execute their own reallocations of the band. The UK’s 700 MHz auction is expected at some point during the current parliament.last_img read more

The government failed to take any account of the i

first_imgThe government failed to take any account of the impact on disabled pupils of its “discriminatory” plans to expand grammar schools in England, say campaigners.A government consultation paper published this week, Schools That Work For Everyone, includes plans to remove the ban on opening new grammar schools in England.But there is not a single mention of disabled pupils in the consultation paper, and the Department for Education (DfE) has failed to carry out an equality impact assessment of its proposals.Inclusive education campaigners say that expanding grammar schools – secondary schools which select pupils via an entrance test – will discriminate against disabled children and lead to more segregated education in special schools.And they say the plans are a clear breach of the UN Convention on the Rights of Persons with Disabilities, with new UN guidance making it clear that all segregated education should end and be replaced by “inclusive classroom teaching in accessible learning environments with appropriate supports”.There are currently 163 grammar schools in England, educating about five per cent of state secondary pupils, while 10 local authorities have wholly selective education systems and another 26 have one or more grammar schools in their area.Laws currently ban any new selective schools and prevent existing non-selective schools from becoming selective, but prime minister Theresa May – and education secretary Justine Greening – want to expand existing grammar schools, create new selective schools and allow non-selective schools to become selective.They say this will only be allowed if “action to expand existing selective schools or establish new selective schools is accompanied at the same time by support to ensure good quality non-selective places locally”.But The Alliance for Inclusive Education (ALLFIE) said the policy of increasing selective schools, and the consultation paper itself, discriminate against disabled children.It highlighted DfE’s failure to carry out an assessment of the impact of the policy on disabled children and other groups protected under the Equality Act 2010.ALLFIE said the consultation paper was “an onslaught on disabled children and young people’s social mobility, and on their parents’ rights to choose a good mainstream school placement”.Simone Aspis (pictured), ALLFIE’s policy and campaigns coordinator, said the consultation paper was “obviously discriminatory”.She said: “They obviously have not thought about what the implications are for disabled children.“For disabled children and their families, it means less choice and more segregation.“What will happen is more and more disabled children are going to be forced into segregated education provision.”ALLFIE pointed out that disabled children with education, health and care plans (EHCPs) or statements of special educational needs represent only 0.1 per cent of grammar school pupils, despite making up 1.8 per cent of the secondary school population.And disabled children without statements or EHCPs make up only 4.2 per cent of grammar school pupils, but 12.4 per cent of all secondary school pupils.ALLFIE said the government’s existing education policies over the last six years had led to a steady increase in the number of disabled children being educated in special schools.Aspis said: “If mainstream schools become selective, where will disabled children go?“They will have no choice other than to attend a special school against their own and their parents’ wishes, which is scandalous, especially if the prime minister talks about creating one nation.“This government has ratified the United Nations Convention on Persons with Disabilities, including article 24 that makes it clear that disabled children’s access to mainstream education is a human right and that an education system that separates and segregates disabled children is a violation of their right to mainstream education.”When a DfE spokesman was asked by Disability News Service about the failure to mention disabled pupils in the consultation paper, he said: “The top line is schools that work for everyone, that’s the point. When we talk about everyone we [mean] everyone.”He refused to answer a series of questions about the alleged discriminatory nature of the consultation paper, why DfE had failed to carry out an equality impact assessment, and whether the policy would lead to greater segregation of disabled pupils in special schools.Instead, he said the consultation paper “looks at how every child should have access to a good education. As such, that should be understood to include those with special educational needs and disabilities.”He added in a statement: “Every child, regardless of background or ability, should have access to an excellent education.“We know that grammar schools provide a good education for their disadvantaged pupils and we want more pupils from lower income backgrounds to benefit from that.“Our proposals will ensure that any new and existing selective schools will prioritise the admission of disadvantaged pupils and that they support other local pupils in non-selective schools to help drive up educational outcomes.“As set out in the consultation document, we are clear that relaxing restrictions on selective education can and should be to the betterment, not at the expense, of other local schools.”last_img read more

Papa Johns Files Trademark to Lose Its Apostrophe and Spotlights New Papas

first_img Learn how to successfully navigate family business dynamics and build businesses that excel. Image credit: U.S. Patent and Trademark Office Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter. Register Now » It’s not Papa John’s pizza, it’s everyone’s pizza. Every franchisee and employee’s pizza. Or it will be, officially, if Papa John’s decides to lose its apostrophe and become Papa Johns.Why drop the possessive? The company has cut ties with founder John Schnatter this year after he made a series of racially divisive comments. Those comments inspired white supremacists to declare Papa John’s “the pizza of the alt-right” and send the company into full-on damage control rebrand mode. One of the measures the company has taken is filing a new logo with the U.S. Patent and Trademark Office. The new logo, which the company has not implemented, does not contain an apostrophe, a seemingly symbolic acknowledgment of Schnatter’s departure. However, the company has not yet implemented a name or logo change, and Schnatter is still it’s largest shareholder, so at least for now, it’s still Papa John’s. The company “has no imminent plans to use the new logo,” a spokesperson told AdAge. Meanwhile, it’s removed Schnatter’s image from its pizza boxes.Wait, what’d he do again?On an earnings call in November 2017, Schnatter criticized the NFL for its handling of the #TakeAKnee protests. By New Year’s, he’d stepped down as CEO. Then this summer, it came to light that he’d used the “n-word” on a company conference call which Papa John’s held for the express purpose of executive media training. He lost his board chair position on July 11 as a result. Schnatter has also been accused of sexual misconduct, and he’s filed at least two lawsuits against Papa John’s, according to the Louisville Courier Journal.Related: Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million TimesIn the wake of his resignations from company leadership, he’s publicly declared his commitment to Papa John’s employees and launched SavePapaJohns.com in an attempt to clarify “the truth” about what happened between him and the company. He’s also made several critical comments regarding the executives that have succeeded him.Papa John’s has launched a couple of bold marketing campaigns over the past month. In one, the company displayed screenshots of numerous tweets from disappointed customers who thought the company sympathized with racists and white supremacists, given Schnatter’s remarks. It denounced this reputation and assured customers it was listening to their concerns. Internally, the pizza chain has spearheaded diversity training campaigns and other initiatives. It’s also published a new values statement. Last week, Papa John’s rolled out a new ad campaign featuring franchisees and employees rather than Schnatter. On Twitter, the company has been changing its account photo, bio and name daily. Yesterday it was Papa Brant Barnes. Today it’s Papa Kiersten Bates. Wait, who? Exactly. The company wants to tell the stories of other people behind the brand. Under Kiersten Bates’s photo and name, the Twitter bio reads, “‘I’m a Papa John’s GM in MI. I love spending time w/my son & my favorite topping is bacon. I am one of 120,000 voices of Papa John’s.’ -Kiersten Bates” “You’ve heard one voice of Papa John’s for a long time,” a franchisee in a video says. “It’s time you heard from all of us,” a marketing manager follows.In our communities. On the phone. Behind the counter. At your door. These are the real voices of Papa John’s. pic.twitter.com/Lz1Lga8uSP— Papa Kiersten Bates (@PapaJohns) September 18, 2018To that end, Papa John’s also has launched Stories.PapaJohns.com, where it spotlights various franchisees and employees. The site also addresses the controversy that has surrounded the company over the past several months.But back to the apostrophe.Will they change it? Time will tell. IHOP didn’t actually change its name to IHOB. It was just a temporary marketing campaign to make people think of the restaurant chain for burgers in addition to pancakes.Related: Ousted Papa John’s Founder Creates Website to ‘Save’ His Company and Get the ‘Truth Out There’Besides, the Papa John’s apostrophe is kind of like peperoncino in the corner of every one of its pizza boxes. It’s a small thing, but you’d notice if Papa John’s got rid of it. Plus, Papa Johns implies a bunch of people named John. But they’re not all named John, as the chain has shown us. (Brant? Kiersten? Bueller?) Speaking of johns, this kind of reminds me of that Saturday Night Live sketch, “Jon Hamm’s John Ham.”I also will note that this is a tremendous opportunity for a collaboration between indie folk-rock meta master Father John Misty on a campaign. But he’s not much of a marketing campaign collaborator kinda guy.I also will note that the logo in the upper left corner of Schnatter’s rebuttal website, SavePapaJohns.com, lacks an apostrophe. So maybe it’s not that crucial, if the man himself isn’t taking every opportunity to declare ownership.Further, all of this begs the question, wouldn’t the singular be Papa John and the plural be Papas John? (Hat tip to Entrepreneur Insights Editor Liz Webber for that one.) Add to Queue Lydia Belanger –sharescenter_img Free Webinar | July 31: Secrets to Running a Successful Family Business Next Article Papa John’s Files Trademark to Lose Its Apostrophe and Spotlights New ‘Papas’ Who Aren’t Its Founder September 25, 2018 Rebranding 5 min readlast_img read more

MarTech Interview with Inbal Lavi CEO at Webpals Group

first_imgMarTech Interview with Inbal Lavi, CEO at Webpals Group Sudipto GhoshJune 11, 2019, 2:30 pmJune 11, 2019 About InbalAbout Webpals GroupAbout Inbal The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick. “Marketing technology can enable financial app developers to enrich users’ experience, providing quick and simple management solutions for customer’s financial needs.” Webpals Group is a leader in performance Marketing with offices in New York, Tel Aviv, and Seoul. Our sub-brands, Webpals Finance, Webpals Tech & Webpals Mobile, have been maintaining their strong position in a wide variety of verticals for over a decade. With a complete understanding that data is the force driving the industry, we exclusively own and operate over 2,000 content-rich websites while leveraging our own, cutting-edge technologies, SEO, Media, and Mobile Advertising solutions to drive high-value users to global online businesses and mobile apps. Inbal Lavi has led Webpals Group since 2014. Inbal was responsible for leading all three of the company’s major acquisitions; Dau-Up, MarMar Media and ClicksMob. Her career spans over a decade in the Online Marketing industry, with expertise in Marketing Strategy, Operations, and P&L management. She holds a B.Sc. and an M.Sc. with honors in Industrial Engineering from Tel Aviv University.center_img About Webpals Group MarTech Interview Series Tell us about your role and journey into technology. What inspired you to be part of the Webpals Group? My journey started during my Master’s degree in Industrial Engineering from Tel Aviv University, where I wrote my thesis about Machine learning and Data Mining. There weren’t many companies that offered jobs relevant to my academic background, but I always knew the right job opportunity would present itself.Before joining Webpals Group, I held several executive positions at 888 Holdings, leading 888’s business unit to ultimately become the second largest poker brand in the world. My first commercial position in the online world was in Data Mining at 888. With time, I moved into a Business Management position at the company and realized that it is the direction I wanted to follow.Later, when the opportunity arose to become the CEO of Webpals Group, I jumped at the chance. My vision was to build a company with a solid infrastructure, enabling scalable growth, both organically and through acquisitions, in various verticals. From a niche company operating in the Scandinavian market, I have led Webpals’ drastic expansion by branching out into new markets and verticals while successfully leading dozens of multi-million-dollar M and As.Equipped with 15 years of experience in the Online Marketing industry, I have been the CEO of Webpals Group, a world-leading performance Marketing company, since January 2014. Since taking the helm, I have transformed the company from a small startup into a mature organization. During my five years as CEO, the company has grown exponentially and multiplied its revenues.What is Webpals Group and how does it fit into a modern CMO’s Marketing Technology stack?Webpals Group is a Performance Marketing company, specializing in driving high-value users to online and mobile businesses. Utilizing proprietary technology, thousands of exclusively managed web assets in over 18 languages, and with over 400 employees hailing from around the world, Webpals works with partners on a performance basis which means the company only succeeds when our partners succeed. Webpals Group is wholly owned by XLMedia (AIM: XLM).Webpals’ technology enables the company to give its users the most practical advice and suggestions, guiding them towards the products and services they want to see – ultimately saving customers precious time and money in the search for the perfect product.It integrates into a modern CMO’s marketing tech stack by acting as the technology supporting Content Management, helping companies scale and shorten time-to-market. With an abundance of information available, the challenge is to provide the most accurate and relevant information in the friendliest way (e.g. video, tools, etc.). Advanced technology together with creativity enables us to drive a higher audience and more importantly, increase the engagement of returning visitors. As a woman in tech, what are the biggest growth factors in your business that you have managed to scale successfully? Under my guidance, Webpals has been able to set a strong foundation for our expansion activities, from both the organizational and business perspective. We have leveraged the company’s central technology and Online Marketing know-how to build successful business units that integrated their acquisitions and managed to grow them significantly.Webpals’ acquisition methodology has proven successful in the North American personal finance sector, with our portfolio including leading financial websites such as Moneyunder30, Greedyrates.ca, DoughRoller, and more.According to you, which businesses are fastest in adopting Marketing Technology platforms for personalized Customer Experience? Beyond the obvious fit of retail and e-commerce, we are seeing other industries integrating MarTech platforms to improve Customer Experience with great success. A few of the industries that have seen rapid adoption and great ROI are Gaming, Food Delivery, Travel, and Finance. Despite being vastly different from one another, each of these industries is customer-centric and sees the great potential for Personalization.While most of the banks are committed to providing Digital Solutions to meet their customers’ financial needs, there is considerable room for growth. Marketing technology can enable financial app developers to enrich users’ experience, providing quick and simple management solutions for customer’s financial needs.Which data points do you focus on to uncover true intent and preferences behind Consumer Search behavior? To what extent this Customer Behavior can be personalized? We focus on Consumer Behavior by monitoring indicators such as time on site, interaction within the site (using the tools, answering surveys, etc.), heatmap, conversion rates along the funnel, and a number of times consumers return to the site.Using these data points, we analyze user behavior and intentions, providing customers with unique and creative personalized offers and experiences.We also create unique content, manufactured to meet users’ needs, wherever and whenever possible. For example, on greedyrates.ca, we developed calculators and tools that enable users to find the perfect product – enabling us to segment audiences by profile. Our proprietary technology allows us to target users on various occasions or on different sites, offering complementary information to their previous searches. The results show an increase in engagement and returning visitors, as well as a 30% increase in revenue. We leverage mobile vs desktop to get the right content into the right hands. For example, blogs are easier to read on the go (mobile), whereas credit applications need attention and focus (desktop). And lastly, in order to personalize consumer’s online experiences, we build videos that resonate with the target audience, taking advantage of special events and utilizing relatable figures to present their own experiences with the product.How much has the Search Intelligence commerce changed since the time you first started in the tech industry? Search Intelligence commerce has changed drastically since I first began in the tech industry. In the early 90s, Internet-wide search was still in its infancy. Today, retailers understand they must innovate to survive, but rapidly changing technologies and tastes make it hard to decide which innovations are worth pursuing. For marketers seeking to navigate this ever-evolving space, always staying one step ahead can prove a challenge.Amidst the ever-changing Digital Search landscape, two unassuming technologies have quietly proven themselves useful for retailers and marketers alike: Voice and Visual search. The Visual search began as a novel Computer Science demo, but as mobile cameras improve and AI gets smarter, tech giants are increasingly throwing their weight behind this unique approach to search. Forward-thinking retailers are already implementing visual search to invigorate their online presence and deepen their connection with tech-savvy shoppers.Voice search, on the other hand, is more complex as some opt for their mobile devices over smart speakers; however, optimizing Voice search will be vital for businesses in the near future as more and more searches on mobile are being conducted orally.Understanding the nuances of Voice search is essential to help searchers find exactly what they’re looking for when searching by Voice – and, correspondingly, it’s also how marketers can direct audiences to relevant content and identify appropriate targets for outreach. Both Voice and Visual search will be an interesting space to watch as retailers and marketers turn to new venues for e-commerce and advertising. What are the major challenges/pain points for businesses that fail to leverage Mobile Marketing/Automation technologies? How does Webpals Group solve these?Developing the tools that will enable scalable growth in all verticals is one of the biggest challenges businesses face today. Webpals is a leader and innovator in the Online Marketing sector, which is a crowded and constantly evolving market. Today’s consumers are inundated with information and want access to highly-tailored content across all media channels- to stand out, companies must have a unique value. Therefore, we must always remain ahead of the curve to engage users through a wide variety of platforms and niche sites. In order to do so, we have utilized our know-how to expand into new territories and new verticals, like Personal Finance.Webpals’ advanced technology provides accurate targeting and segmentation of audiences, helping businesses tap into the most relevant users, ultimately enabling scalable growth. Lastly, as businesses often face a highly competitive environment, automation of campaign management is critical to gaining profits.Which markets and geographies are you currently catering to? We operate worldwide in the mobile, tech, finance, and gaming sectors, from the United States to Europe, MENA, and Asia.Which Marketing and Sales Automation tools and technologies do you currently use in your current roles? We use in-house tools for Content Management and Data Extraction, Data Analysis and Conversion Optimization. Additionally, I use several tools to keep track of the internal and external affairs at Webpals. I start each morning looking at managerial dashboards and BI to keep up to speed with the performance of the various sectors of our business and to track our targets. Rank ranger is another useful tool for me to see what’s going on outside of the business, tracking changes and trends in the Google rankings of the sites we operate (over 2,000). What are your predictions on the most impactful disruptions in AI and Data Management technology on Marketing and Sales for 2019-2020? I believe the most impactful disruptions on AI and Data management technology will come from Blockchain Technology and Augmented Data Management. What startups in the technology industry are you watching keenly right now? I’m currently keeping an eye on Gong.io and GivingWay; I think both start-ups will make a large impact in the technology industry in the near future.How do you prepare for an AI-centric world as a MarTech Business leader?Events should be trackable, with user behavior being mapped and tracked, enabling us to granularly collect the data and analyze a customer’s journey, from beginning to end.Moreover, Statistics and Data Modeling experts should turn data into algorithms. Marketers and Content teams have the tools to understand user intent. Now, they must come up with content plans to fulfill those users’ needs.  How do you inspire your people to work with technology? While I try to lead by example, my team at Webpals is truly remarkable. When I began my role at the company, it was important to me that we put together a group of people that are inclusive and gender-balanced, exemplifying the essence of our mission. Creating a team of diverse and talented experts pushes each member to show what they can bring to the table, constantly striving to improve our technology and customer services.One word that best describes how you work. Multitasking.What apps/software/tools can’t you live without? Mobile apps: Facebook ads, Google ads, rank tracker (rank ranger) and email application of courseDesktop tools: Internal reporting tools with different management dashboards to present daily status and trendsWhat’s your smartest work-related shortcut or productivity hack? Looking ahead is always important to me, so one of the most helpful tools or ‘hacks’ is our bi-monthly roadmap reviews. These assessments allow me to understand what progress has been made so far, and plan for future technological developments, reprioritizing our projects when necessary. Internally, my business and corporate teams submit weekly and monthly reports regarding the progress of major tech projects, initiatives, and various business affairs. Each month my financial team submits a performance review, allowing me to understand where we are in relation to our budget; this enables our team to adjust our operations and targets accordingly. What are you currently reading? A book I highly recommend (from past reading) is ‘Predictably Irrational’ by Dan Ariely. This book forced me to look at my decision-making process and re-evaluate how and why we all make the decisions we do – a critical element to running a healthy organization. A Professor of Psychology and Behavioral Economics, Dan Ariely’s book changed the way I thought about thinking. By dissecting the science behind our decisions, Ariely exposes the emotions, expectations, and ethics we subconsciously refer to when making choices, in daily life and in business. What’s the best advice you’ve ever received?You don’t get ahead without making mistakes. Something you do better than others – the secret of your success? Looking ahead.Every few months the heads of our business units present me with a quarterly business review to examine the previous quarter, highlighting key successes and challenges. This allows us to learn and grow from the past, taking those lessons into account when reviewing business plans for the next quarter.Tag the one person in the industry whose answers to these questions you would love to read:I would love to read answers from Safra Catz, CEO of Oracle, who led 100+ acquisitions when she took over as CEO. Or, from Mary T Barra, CEO of General Motors, who worked in every position possible at her company in order to relate to each employee and learn the ins and outs of her business.Thank you, Inbal! That was fun and hope to see you back on MarTech Series soon. AIaugmented dataBlockchain technologycontent managementInbal LaviinterviewsMarTech InterviewROIWebpals Group Previous ArticleMobiquity Technologies Releases AdTribute™ Real-Time Ad Effectiveness AttributionNext ArticleSalce-Garcia Brings 15 Years of Industry Experience in Customer Advocacy as Operative Extends Global Client Portfoliolast_img read more

Excessive phosphate fertilizer may hurt plants by altering microbial composition in soil

first_imgReviewed by James Ives, M.Psych. (Editor)Mar 19 2019Phosphorus is crucial for plant growth–with it, plants can acquire, transfer, and store the energy that helps them flourish in full health. Without it, plants flounder: they’re stunted, discolored, and produce low yields. For this reason, farmers and gardeners often apply phosphate fertilizers (P-fertilizer) to increase the amount of phosphorous in their soil. However, a recent study finds that excessive P-fertilizer may actually hurt the plants it is trying to help by altering the composition and function of the microbes in the soil.In a study published in the fully open access Phytobiomes Journal, a team of scientists led by Drs Terrence Bell and Jenny Kao-Kniffin at Penn State University set out to determine if nutrient history changed the function of soil microorganisms–that is, could multiple generations of nutrient application and microbial transfer separate the impacts of nutrients and soil microorganisms on crop health. The answer seems to be yes, and that soil treated with high amounts of phosphate can result in poorer plant performance, but even more intriguing, it appears that the soil microorganisms from this conditioned soil can negatively impact plant yield.To arrive at this conclusion, the team grew four generations of alfalfa (Medicago sativa) in soil with different concentrations of P-fertilizer (low to high), and after each generation, a small amount of soil, including soil-borne microorganisms, from pots containing the top-growing plants was transferred to the next generation. They then applied the microorganisms selected under each nutrient condition to all other nutrient conditions to determine whether nutrient history changed the function of soil microorganisms, even when a particular nutrient amendment (e.g. high inorganic P-fertilizer) was no longer applied.The team found that alfalfa plants grown in soil treated with high levels of inorganic P-fertilizer, or with the microbes from this treatment but in low P-fertilizer, performed worse than alfalfa plants grown in soil treated with lower or no levels of P-fertilizer. Using high-throughput DNA sequencing, they saw that the composition of microorganisms grown under high inorganic P was distinct from other treatments.These findings require additional study, but for now they suggest that excessive P-fertilizer could have lasting negative effects on crop productivity by reducing the microorganisms (or how they function) that are critical to crop health. Source:http://www.apsnet.org/last_img read more

Doctors urged to prescribe woodland walks for mental health problems

first_imgHe adds that forest bathing should also be encouraged for children to help fight the “always on” culture prompted by social media.BBC presenter Kate Humble is calling for schools to conduct lessons outside, referring to how difficult she found education whilst surrounded by four walls: We do know that patients often benefit from non-medical interventions such as an exercise class, learning a skill or joining a community group. This is now referred to as ‘social prescribing,’ and ‘forest bathing’ is one of many activities that people might find beneficial for their overall wellbeing.”Helen Stokes-Lampard It’s about invigorating the senses by walking in the woods, smelling, listening to the sounds of the woods, touching the ground. We’re almost losing that as a society.”Stuart Dainton By Sally Robertson, B.Sc.Jun 10 2019Reviewed by Kate Anderton, B.Sc. (Editor)The Woodland Trust says the Japanese practice of “forest bathing” should be prescribed on the NHS to tackle stress and other mental health problems. According to the charity, hugging trees, listening to bird song and kicking through leaves are all activities that can boost mental health.Denis Costille | ShutterstockThe Trust is urging GPs to prescribe forest bathing for mental health conditions and direct patients to their nearest woodland.Head of innovation at the Woodland Trust, Stuart Dainton, say all family doctors should have the knowledge to point patients towards the nearest suitable woodland where they can absorb nature, informally or as part of a structured program. He is appealing to GPs to make use of the more than 1,000 sites covered by the Trust in the UK.Stemming from the Japanese art Shinrin-yoku, the practice was devised 40 years ago by the Japanese Ministry of Agriculture, Forestry, and Fisheries as part of an initiative to tackle stress among men. The activity involves breathing deeply and absorbing the atmosphere of the forest as a way of yielding calming, rejuvenating and restorative effects.Participants are encouraged to immerse themselves in the environment and take in the sights, sounds, touch and smells of the forest. I find it stultifying and boring and I spent probably more of my school career going ‘How can five minutes feel like five hours?’ There is no reason why maths, English literature or any subject cannot be taught outside.”Kate Humble Dainton says that social prescribing through aspects of Shinrin-yoku, forest bathing, is a route to helping the nation destress: “One in four of us are potentially going to suffer from mental health problems. Part of the solution is just getting outside and enjoying nature.”Forest bathing “practitioner” Faith Douglas points out that forest bathing has been out there for years: “ This is something our ancestors did, this is something that cultures do all over the planet — it’s simply being mindful in a natural environment.”How many people could benefit from forest bathing?Millions of people are affected by mental health problems every year in the U.S. Statistics on the prevalence and impact of these conditions in the U.S. include the following: Forest bathing is now practiced by more than five million Japanese people and has quietly been gaining popularity in the UK. The therapy, which has become a cornerstone of preventative health care in Japanese medicine, has prompted a number of scientific studies that seem to prove its beneficial effects.Research mainly conducted in Japan and South Korea, has shown that two hours of time spent mindfully exploring a forest can lower blood pressure, reduce the stress hormone cortisol and improve memory and concentration. Studies have also found that trees release substances called phytoncides, which have anti-microbial properties and can boost the immune system.As a result of these findings, the Japanese government decided to introduce shinrin-yoku as a national health program and now forest therapy is an established practice throughout the world.An increasing number of companies are now offering structured forest bathing programs that last anything from between a couple of days through to week-long residential stays.The Forestry Commission, which is the largest proprietor of wooded land, has also announced that it plans to launch nationwide programs. In addition, it provides printable recommendations on how to practice the activity, including tips on how to breathe correctly.Health benefits of forest bathingBeneficial effects of forest bathing (that have been scientifically proven) include: Around one-fifth (46.6 million) of adults experience a mental health condition every year Each year, an estimated one in 25 (11.2 million) adults develop a serious mental health problem that significantly limits or disrupts day-today activities Around one in five (21.4%) individuals aged 13 to 18 years develop a severe mental health condition Around 13% of those aged 8 to 15 years develop a severe mental health condition The percentage of adults living with schizophrenia is 1.1% For bipolar disorder, the figure is 2.6% Almost 7% (16 million) adults experienced at least one major depressive episode in the past year About 18% of adults developed an anxiety disorder such as phobia, post-traumatic stress disorder and obsessive-compulsive disorder. Of 20.2 million adults who had a substance abuse problem, 10.2 million also had a mental health illness Helen Stokes-Lampard from the Royal College of GPs advises that getting outside can have a “really positive impact” on health: Increased natural killer cell count and improved immune system function Reduced blood pressure Improved sleep Higher energy levels Improved mood Increased concentration, particularly among children with ADHD Faster recovery from illness or surgery Decreased stress Want to give it a go? The National Trust has put together a beginner’s guide to forest bathing.last_img read more