Chinese in this huge business environment, because the market is too big, a lot of enterprises to start layout for the spindle, apply on the Internet also is the platform, and a very interesting phenomenon, if we have several large shopping sites in a row, then the browser’s address cover, at the same time also the site of the Logo removed, the places on the website name website in mosaic, you will be surprised to discover that the site was so high a high similarity to, you may not know what is the name of the website, it also highlights all go in a safe way…

The website

consulting work recently to help a foreign chain drugstore retail stores shopping website, the company has many years of experience in physical stores overseas, currently in a domestic large stores to set up a joint venture in a shopping site to test the water temperature over the past few months, but the net station’s performance has been lifting up after. Communicate with other management team, I found some problems, also to share with you…

these sites not only sell the same things, even the price is not what is the website of the gap, some special activities or regional commodity is slightly different, so in this market, unique and scarce commodity, should belong to the goods sell well to this enterprise, besides I participated in the consultation identity belongs to foreign brand is not bad in the enterprise, but how could not sell

?

because the bigger the easy, a difficult, as long as the technology platform, and fix the quantity of the goods, enough stability, price concessions, coupled with abundant marketing budget, basically pretty close, but the market competition to a stage, when the marketing cost and personnel cost by the pad to a certain height, there are a lot of periphery the enterprise ready to wait on the field, ready to join the fight when the enterprise makes a mistake, and as a platform for the rules of the game, it becomes a hard line of business, enterprise profit but not comparing force, financing ability…

It is not

but this enterprise’s operation way, if an enterprise can only rely on the money raised in this highly competitive user, and the user no loyalty in the cemetery is undoubtedly dig, this time, you need to be thinking…

what is a small, dedicated, professional means, deep plowing, mining and so on, in the shopping site is really let goods become the protagonist to jump out of their brand marketing, and to maximize the value of the user, and as far as possible to keep every one would like to visit this website users, rather than throwing but miss a lot of fish…

first, commodity introduction, photo message integrity and grasp the details, I often talk with these platform operators said, should be to learn some of the best small sellers on Taobao, because they only concentrate on a few commodities, but let each commodity are very spiritual, let some users accidentally enter the attracted immediately, because they know how to make the goods change >

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