Abstract: first for the user to analyze the data, and then to match the tourism resources, mafengwo more like a C2B business. At present, the trading commissions, brand advertising is the main business model of Ma beehive.
"mafengwo is now a big data tour company." Mafengwo co-founder Chen Gang told the investment community. According to Chen Gang introduction, mafengwo now has more than about 80000000 users every day, millions of users around the world to share real-time travel photos, experience, hotel, based on massive data, by the end of 2013 mafengwo made strategic upgrades, as of 2014, free trading volume has more than 900 million yuan.
based on big data trading platform, the tourism industry Tmall
ticket, hotel and local tour is the core part of the mafengwo trading volume, including car rental, travel insurance and some peripheral products. Although do business and tourism trade, but the mafengwo and Ctrip has a different nature. Ctrip is the B2C model, cellular ant model trading platform. Ctrip is equivalent to the back-end, one to one supplier, OEM products for tourism. Mafengwo provides a platform for all travel vendors and service providers, allowing them to communicate with users and contact.
"mafengwo to do is tourism Tmall, Ctrip is similar to a store." Chen Gang believes that the "mafengwo value is that users travel through big data, based on consumer decision process. The consumer decision-making, will have a clear tendency of consumption and consumption intention, then mafengwo the consumer and back-end OTA partners, and even the line of travel and docking." The core of the ant cellular traffic and user is online and offline; OTA travel agency is the core resources, the two are complementary relationship between the upstream and downstream, rather than direct competition.
analysis of user data, and then to match the tourism resources, mafengwo is more like a C2B business. At present, the trading commissions, brand advertising is the main business model of Ma beehive.
bubble will be squeezed out, return to rational market
this year, investment in the tourism industry began to decline in heat, some people call it "the cold winter of tourism"". Chen Gang believes that from 2015 onwards, the winter tourism may soon be coming, but the tourism market is still booming, on investment, or there are some signs of bubbles in the entire industry before 2015, everyone in the business, said in the A round, B round of valuation, often fly to the sky, the phenomenon of false financing also occurred. He believes that as long as the bubble will be squeezed out, eventually return to a normal, rational market.
January 2015, mafengwo completed C round of financing, the cumulative amount of financing billions of dollars, plus their own good cash flow, and no financing demand in the short term. "From the Q1 situation, this year’s revenue margin of more than 200% growth, it is easy to complete."." Chen Gang says earnings are not the priority right now