good maneuvers of Alibaba and Ma, facing the fake accusations, always to avoid the air exhaust all the skills, and change danger into safety. But in the one behind the conspiracy behind turn calamities into blessings, embarrassment, does not want to hold high the banner of fighting to the end, or other reasons?

 

The word "

" fake "for Alibaba, from the date of birth is always accompanied by themselves, whether in Hongkong or the United States has listed, domestic or in the eyes of ordinary consumers, the total can not escape controversy. Recently, Forbes article "people power" and "Ma false terrorist": the Alibaba how to deal with the greedy brother and angry rogue "again in eleven before the Alibaba double up in the teeth of the storm. The previous good maneuvers of Alibaba and Ma, always to avoid the air exhaust all the skills, and change danger into safety. But behind this time, the Alibaba is overtly turn calamities into blessings, face some embarrassment behind the fake, does not want to hold high the banner of fake out, or really can not face mask

?

1 shares of media public opinion frequently into the empire but repeatedly questioned. Forbes article bluntly pointed out that "the world’s largest online retailer, involved in a hitherto unknown fake commodities flood difficult to extricate themselves, and each big brand, Chinese government and the pressure from the United States are at a loss what to do. As Asia’s most influential entrepreneurs, in fact, there is a way to think of Ma, but the closure of fake stores will weaken his empire Alibaba." This is not the first time Alibaba to condone the connivance of fake accusations. In recent years, Alibaba spend more than 10 billion yuan into the number of media (see table below), with the purpose of the evaluation is "strengthen in advertising, marketing, public relations of cooperation, creating a positive environment of public opinion and big data to explore more business model." But Forbes the "people power" and "Ma false terrorist": the Alibaba how to deal with the greedy brother and angry rogue "said the huge Alibaba Empire to a considerable extent is built on the basis of illegal counterfeit products.

 

At 2

was severing American Association considered to tolerate fraud. In 2011, the outbreak of fraud create a great sensation, 2009, 2010 two years there were 1219 (accounting for 1.1%) and 1107 (0.8%) of the "Chinese supplier" customers suspected of fraud, the Alibaba internal staff behind deliberately set up some fraudulent supplier account, after the payment is not accepted in the shipment to the buyer. There are about one hundred sales staff involved in the scandal of the company. The sales staff, although not much profit, but the scandal involved more than 2300 fake shop. Ma Yun at severing, then let the Alibaba CEO Wei Zhe and Li Xuhui COO to resign.

American Apparel and Footwear Association (Ame>)

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