[Abstract] Ge Yongchang believes that the current shopping guide platform is more and more mature, customer access to traffic is also increasingly difficult to obtain.
CEO Ge Yongchang
Tencent technology month on September 1st reported
recently, online shopping rebate mode – the electricity supplier shopping guide website rebate network CEO Ge Yongchang in an interview with science and technology Tencent said that at present, the electricity supplier shopping industry has undergone great changes, "before we are shopping platform oriented shopping guide, for example we take the user to a different platform, such as the guide to Taobao, Jingdong, 1 the shop on the way, this year we will begin to store brand user guide, to help users find better shops, better brand."
Ge Yongchang believes that the current focus of the guide, across the platform to shop, although the platform becomes more and more mature, but the store is more and more traffic, more and more difficult to obtain these customers, opened in the platform inside the shop, if you do not have a good drainage ability, the ability to obtain users, their business is very difficult do.
now in 2012 the whole wave of electricity providers have not yet so fire, and now the capital market for the shopping guide industry optimistic, in fact, stronger than in 2012." Ge Yongchang so stressed.
Ge Yongchang judgment of the future will be more and more detailed guide business differentiation, "do shopping guide to select the first people, do women or home users, I think the future will guide to specialization, vertical development, will continue to more and better experience to the development of vertical."
Ge Yongchang said, the second half of this year, will do the next line rebate rebate network business, to the development of the O2O through the line of market service.
following interview record:
Tencent compere: each netizen everybody is good, today we are very happy to interview the rebate network CEO Ge Yongchang, GE General please say hello to the Tencent.
Ge Yongchang: each Tencent all good friends, I am the rebate network CEO.
Moderator: we know that the electricity supplier shopping guide this industry is very hot, some time ago mogujie.com received $200 million in financing, this year you have won 20 million of the financing, is actually a very large amount of this year compared with last year, what is the difference between
Ge Yongchang: since last year, the electricity supplier shopping guide has a great change, which mainly is the rebate network as the representative of the price as a selling point of the shopping guide, including we are constantly upgrading, for example before we guide is oriented platform guide, for example we take the user to a different platform, such as guiding to Taobao, Jingdong, shop No. 1, so, this year we will begin to store brand user guide, to help users find better shops, better brand.
anchor: specifically, compared with mogujie.com beautiful rebate network the biggest difference in where?