Subscribe Make a comment Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadena Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Virtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes Community News Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday First Heatwave Expected Next Week Uncategorized An Evening of Broadway Favorites, Choreographed and Performed by Pasadena’s Lineage Dance STAFF REPORT Published on Wednesday, November 13, 2019 | 3:43 pm 4 recommendedShareShareTweetSharePin it Top of the News EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS If you love Broadway musicals, then you probably remember that first moment where you knew they were going to be your thing.Maybe it was the first time you visited New York and saw something in person, or the time you dipped your toe in the theatrical waters in high school. Whether you love them for the music, the story, or all of the above, you’ll enjoy the latest offering in Lineage Dance’s storytelling series.Lineage’s Storytelling Series returns on Sunday, November 17, with another Broadway edition.Hear personal stories and find yourself moved by powerful singers and Lineage dancers, accompanied by Lineage Favorite Alan Geier on piano. Featuring songs from West Side Story, Into the Woods, Pippin, Dear Evan Hansen and more.Advance online tickets are $15 for students/seniors and $20 for adults, and $20-25 at the door.The performance begins at 7:00 p.m. at Lineage’s temporary diggs; First United Methodist Church of Pasadena, 464 E. Green Street.For tickets or more information call (626) 844-7008 or visit www.lineagepac.org. Business News HerbeautyInstall These Measures To Keep Your Household Safe From Covid19HerbeautyHerbeautyHerbeautyZac Efron Is Dating A New Hottie?HerbeautyHerbeautyHerbeauty10 Ways To Power Yourself As A WomanHerbeautyHerbeautyHerbeautyA Mental Health Chatbot Which Helps People With DepressionHerbeautyHerbeautyHerbeauty6 Lies You Should Stop Telling Yourself Right NowHerbeautyHerbeautyHerbeautyHe Is Totally In Love With You If He Does These 7 ThingsHerbeautyHerbeauty Name (required) Mail (required) (not be published) Website Your email address will not be published. Required fields are marked * Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy More Cool Stuff Community News
1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Kerala Taylor Kerala Taylor is a Digital Strategist at PixelSpoke, an award-winning certified B Corp that works with credit unions to create delightful online experiences. See case studies and contact us to … Web: https://www.pixelspoke.com Details So your credit union has a blog. Great! But . . . is anybody reading it?We all know blogs are supposed to be good for business — when you continually create industry-specific content, your site will appear higher in search results and more external websites will link to yours, which means more prospective members find your website.That said, blogging is time consuming. Even bad blog posts take time to compose and publish. To maximize your ROI, why not create a blog that people actually want to read? Don’t waste your time on dull company updates, overzealous self-promotion, or generic financial advice that anyone can find on Google.Here are five tips to help you craft a unique, useful, relevant blog that will get your readers talking:Tip #1: Provide a unique angle on a subject that everyone is already talking aboutPay attention to stories trending in the news and see if there’s a way you can incorporate your own unique perspective. Commonly known as “newsjacking,” this practice keeps your blog relevant and draws readers in simply because you’re addressing what’s already on their minds.To be clear, this is not about exploiting tragedies to get more traffic to your blog or to push a thinly veiled promotion. It’s about offering an angle on a topic that might help ease your members’ top-of-mind frustrations or concerns. See Ellevest’s Managing Your Financial Health During Coronavirus post for a timely example.Tip #2: Offer useful, specialized informationEveryone would like to take more control over their finances, but finances can be scary. They are full of cryptic percentages, obscure acronyms, and dense jargon that sometimes only vaguely resembles English.How can your blog help put your members in the driver’s seat?Here’s a great example from Simple Bank that not only provides helpful tips for getting out debt, but does so in a way that’s both personal and specific. It tells a story from one its clients and walks the reader through the steps he took—using Simple’s online tools—to eventually conquer $24,000 of debt.Tip #3: Make ‘em laugh. (Or cry. Or say, WOW.)People respond to content that spurs an emotional reaction. Do your blog posts read like press releases? Do they lack flair? Most company blogs succeed only in putting their readers to sleep. How can you not only wake your readers up, but also give them something to chuckle about?Tapping into human emotion isn’t as daunting as it might seem. Tap into your own community for inspiration. What are the top five most bizarre questions your tellers have been asked? The three most interesting projects funded by your loans? 10 questions your CEO would ask if s/he were stuck in an elevator with the CEO of Goldman Sachs?Or, you can follow the CDC’s lead and prepare your readers for the zombie apocalypse. Alas, if the CDC had prepared us as thoroughly for the coronavirus, we might have more to laugh about now.Tip #4: Give your members a peek under the hoodEveryone appreciates a behind-the-scenes look at the companies with which they interact. It helps your clients feel connected to the real people who are handling their finances.Sure, you can post occasional staff profiles, but why not get a little creative and capture the quirks and idiosyncrasies of your office culture and team? Photos and video are great media for personalizing your business. Linn Area Credit Union’s video, “Pie Meets Face,” is a great example.Tip #5: Connect your members to their credit union communityYour blog is an opportunity to personalize both your business and your broader community. Storytelling is a popular buzzword these days, but that doesn’t mean all stories are interesting; at its core, a story requires a narrative arc that includes a seemingly insurmountable challenge and a journey that leads to its resolution.How do you find the best stories from your community? Ask for them! Give your members a forum, whether via email, social media, or an online form, to share the financial hurdles they’ve faced and the steps they took to overcome them.Montana-based Clearwater Credit Union demonstrates impact by sharing member stories, often including videos, like this one about a business member with a goal of a zero-waste Missoula by 2050.Key TakeawayYou’re not competing with Forbes. Use your company blog to own your little corner of the internet. Shelve the PR talk and the marketing lingo. Inspire your readers to share your posts and keep them coming back, simply by being authentic, useful, personal, and maybe even funny.The best way to generate leads and promote your products through your blog? Stop thinking about your blog as a mechanism for generating leads or promoting your products. Start thinking about zombies instead.